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5 Package Designs of the Week

When it comes to the world of packaging, no one covers it more comprehensively than Dieline—so we’ve partnered with our friends at the site on a new column, 5 Package Designs of the Week.


Check in every Friday for five of the finest pieces of pack from the week that was.



1. In Good Taste

In Good Taste is a new brand that provides flights of single-glass samples of curated wines from around the world, with collections centered around flavor profiles. … The firm brought in agency TRUFFL to build the brand from the ground floor. The challenge was to break away from the snobbier trappings from the world of wine and create a relatable brand that had more to do with the joy of discovery than swirling your glass just so.”

—Rudy Sanchez




Read more here.

2. River St. Joe Brewing Co.

The illustration highlights that this is a brewery steeped in tradition, while the sticker system with playful copy such as ‘your new favorite’ and ‘plant to pint’ plays with a variety of modern shapes that prove that River St. Joe isn’t afraid to step into the future.”

—Shawn Binder





Read more here.

3. StrangeLove Drinks

“The color scheme on the branding and packaging is a nod to the late 80s, when saturated computer game graphics were a big deal.”

—Jessica Deseo




Read more here.

4. Black Seed Bagels

“We’re ready to take a bite out of Black Seed Bagels’ new brand identity. The bold color scheme is modern, fresh and instantly inviting.”

—Shawn Binder






Read more here.

5. Truss Beverage Co. Rolling Paper Straws

“Canadian brand Truss Beverages worked with agency Rethink to bridge the gap between traditional marijuana consumption and its new cannabis drinks. They created rolling papers that can become straws, a completely new take on the old joint.”

—Rudy Sanchez




Read more here.

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