When it comes to the world of packaging, no one covers it more comprehensively than Dieline—so we’ve partnered with our friends at the site on a new column, 5 Package Designs of the Week. Check in every Friday for five of the finest pieces of pack from the week that was.
Momofuku At Home
“The branding and visual identity use the peachy keen emblem across the bottles, but even more impressive is the nod to home chefs everywhere with the faux-tape label. Not only does it instill a sense of craftsmanship, but it gives it that farmer’s market vibe for a meticulously engineered condiment with flavor for days.”
—Bill McCool
Read more here.
Cuppa Tea
“The Kitchen Studio’s concept for Cuppa Tea is best described as a cup of timeless design, rooted in Modernism.”
—Andrew Gibbs
Read more here.
Damn Handsome Grooming Co. Candles
“It’s not just toilet paper or King Arthur Baking Flour that’s hard to come by these days. You also can’t find candle jars. Needing a quick substitute for their popular holiday candles, the in-house design team at Damn Handsome Grooming Co. redesigned, swapping out jars for paint cans.”
—Andrew Gibbs
Read more here.
Lowko Ice Cream
“Each flavor of this delicious Brazilian ice cream has its own character that is both spunky and entertaining. … The surreal illustrations, coupled with the futuristic typeface in silver, create a brand experience that allows the consumer to see themselves in the product.”
—Shawn Binder
Read more here.
Ashita no Shokupan
“Designed by Stamp Works, Ashita no Shokupan (Bread for Tomorrow) is an organic jam and bread brand inspired by the sun.”
—Andrew Gibbs
Read more here.