• PRINT

5 Package Designs of the Week

When it comes to the world of packaging, no one covers it more comprehensively than Dieline—so we’ve partnered with our friends at the site on a new column, 5 Package Designs of the Week.

Check in every Friday for five of the finest pieces of pack from the week that was.


Oddly

“Making a delicious product out of produce that is perceived as ‘ugly’ is a beautiful act of sustainability, and the design for Oddly is absolutely just as beautiful. … The rich, vivid green is super eye-catching against the sunset yellow, as are the rest of the color combinations that make up each flavor variant. The orange shapes are intriguing, and will stay in the minds of consumers long after they’ve had their last sip of juice.”

—Shawn Binder







Read more here.



Boris & Horton

“Boris & Horton is a dog-friendly cafe in New York City’s East Side. Its previous visual identity featured a dizzying Pinterest board vibe along with Tim Burton–inspired typography. However, the upstart establishment wanted to refresh its brand, looking for something more reflective, fun and engaging for its younger clientele.


“Boris & Horton enlisted agency Saint-Urbain, also NYC-based, to align the cafe’s visual identity with the chic East Side customer base. The visual refresh hits all the right notes, creating a more engaging brand that is as cute as it is bold and witty. Soft hues get applied throughout, with minimal backdrops that punctuate the playful typography and graphics.”

—Rudy Sanchez







Read more here.



Two Days

“We can’t deny the instant charm of Two Days alcoholic sodas. From the bold logo and the serif flavor descriptors to the perfect color combinations that are easy on the eyes, it’s all perfect for a socially distanced picnic.”

—Shawn Binder






Read more here.



Higgin’s Texas Hold ’Em Poker Deck

“Let’s get intricate! The design for the Higgin’s Texas Hold ’Em Poker Deck pays homage to the ‘Magnum, P.I.’ character and revels in its stunning details. … Featuring illustrations by Thomas Magnum, this fun and unique take on classic cards makes this the perfect deck to bring to poker night.”

—Shawn Binder







Read more here.



Dogma Wine

“Giovanni Colugnati and Victor Tsvetanov were inspired to produce a sea-aged wine after tasting a single malt whiskey aged in barrels soaked in seawater. The duo enlisted the services of acclaimed Bulgarian designer Jordan Jelev, nicknamed ‘the Labelmaker,’ and his studio, also named the Labelmaker, to give the unique wines a beautiful bottle that literally draws inspiration from the sea.


“Working with Zaara Estate, the wines are bottled in Saverglass Bourgogne 1859, topped using classic cork, and sealed with gold or silver wax. The bottles are then placed into cages and dropped 25 meters onto the seafloor near the Tsarevo cove, left to the whims of the Black Sea for approximately four months. In that time, the water’s waves consistently stir the wines, something unique to the sea-aging process. The cages housing the bottles expose their surface to underwater sea critters who, after a mere four months, attach themselves or leave an imprint. The result is that no two bottles are the same, but all bottles bear the signs of months at sea, a beautiful and authentic-as-hell finish.”

—Rudy Sanchez






Read more here.

RECENT POSTS:

OUR PARTNERS:

adobe.png
wix.png
mailchimp.png
fontelier.png