• PrintMag

8,000 Eyes Make a Visionary Magazine Idea

Who says magazines are dead? The London-base Eye has other ideas. It continues to find new ways to make printing a magazine a unique experience. Known for its striking covers, this current cover design for issue #94 is unprecedented. Each of the edition’s 8,000-copy print run is bound with a unique, individually numbered cover, designed by Paul McNeil and Hamish Muir, and based on their typefaces TwoPoint and TwoPlus.

8,000 different variations make this mass-produced magazine one-of-a-kind.

The latest edition of Eye is a type special but the multiple “collect all 8,000” conceit is pretty unusual. Printed by Pureprint Group in Uckfield, East Sussex, the covers were created on the HP Indigo 10000 digital press using a variable data program called Mosaic. The remainder of the magazine was printed offset lithography. The Mosaic program supplies a different image file for each pass of the press, each derived in this case from a number of ‘seed’ files supplied by MuirMcNeil that repeat the letters of the word eye. Mosaic makes it possible to resize, rotate and change the color of the artwork, cropping it to make each cover unique.

Here is a video of the printing process, and a flip-through of the issue can be found here,

Get the Latest Issue of PRINT, Focused on All Things Typography

  1. Jessica Hische and 9 other brilliant women ruling type and lettering today

  2. The top 25 American type masters

  3. Twelve overlooked typefaces you should be using

  4. Inside Monotype and MIT’s research lab

  5. Tattoo artist as typographer?

  6. Debbie Millman pens a love letter to Louise Fili

  7. And much, much more.

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