• Steven Heller

A Mid-Century Modern Portfolio


Die Mappe (The Folder or The Portfolio): Deutsche Malerzeitschrift und Der Schriftenmaler (German painter and sign painter magazine), published by Verlag George D.W. Callwey, Munich, was aimed at house and office painters, wallpaper hangers and sign designers. A trade magazine of the most exquisite kind. The covers, designed in a mid-century modern style (and mostly anonymous) are as contemporary looking today as they were in 1959-1960. The magazine is as gridlocked as the covers too. But see how cleverly the designers conceptualized the theme of the magazine in the artwork.


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