An Ad with a Story to Tell
Saul Bass was a master visual storyteller and an inveterate wit, as Jenifer Bass and Pat Kirkham’s wonderful professional biography illuminates. His film titles alone are enough to land him in the proverbial pantheon of design innovators. But Bass was also a master adman. These recently surfaced spot ads for the film Pearl of the South Pacific are sublime design and intelligent concepts rendered in a modern “comics” panel format. It is such an exquisite handling of form and content, I felt it should be resurrected here.