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Andrew Gibbs’s Personalized HOW Design Live

I’ve been working closely with the HOW Design Live team, both as the program director for The Dieline Conference and leading the design group for this year’s identity. I can’t wait to walk into the Hynes Convention Center in Boston May 12–16 and see all of our hard work pay off in the form of a life- and career-changing event for creatives.

Since HOW Design Live has opened up the event to let attendees mix and match from across the entire program, I’ve put together my own personal must-attend list of the sessions and networking events I’m keen on, plus some of my favorite Boston locations.

Read on for my HOW Design Live, and then let us know how you’re customizing your HOW Design Live on Facebook and Twitter. #HOWLive


Reminder: The Early-Bird Deadline is less than two weeks away. Register by April 1 to save $200!

Monday, May 12

11:00 AM – 12:00 PM A CUP OF JOE: Pavement Coffee House, 1096 Boylston St. As an avid coffee connoisseur, I can’t function without a good cup of coffee. I will be stopping by Pavement Coffee House to enjoy a light snack before heading to the conference. The best thing is that it’s walkable from HOW Design Live.


8:00 – 10:00 PM TACO MONDAY! Lolita Cocina & Tequila Bar, 71 Dartmouth St. All-you-can-eat tacos. $7. Half a dozen salsas. Si, por favor.


10:15 – 11:15 AM BIG MONEY. NO WHAMMIES: How to Get Rich in Graphic Design with Brian Singer, Facebook HOW Leadership Conference For most people, graphic design doesn’t spring to mind as career choice that will make you rich. Is Facebook’s Brian Singer about to pull back the curtain and let us in on the secrets of his personal journey to wealth? At the very least, we’ll walk away with step-by-step instructions to a better life in design, and that’s nothing to sneeze at.

4:30 – 5:30 PM DO’S AND DON’TS: 35 Things to Avoid When Building a Design Firm with John Nunziato, Little Big Brands The Dieline Conference John Nunziato will reveal the sometimes funny, always true pitfalls and triumphs he and his colleagues have witnessed—and committed themselves. I will be taking notes!

5:30 – 6:45 PM NET-WORK-IT: Networking Kick Off sponsored by The Creative Group This is HOW Design Live’s first networking event, and by far my favorite place to mingle with all of the speakers and meet you! I will have a fresh stack of business cards ready to go. Say hello to me and my team and we will give you a sticker! (Seriously, we will.)


Wednesday, May 14

10:15 – 11:15 AM BLUE STEEL: Fashion Branding: From Inspiration to Logo and Packaging with Tadeu Magalhães and Jacqueline Sullivan, RoAndCo The Dieline Conference Branding in the fashion industry is a world of its own. For this reason, my team and I decided to bring RoAndCo to The Dieline Conference. In this session, find out how you can balance conflicting goals to create engaging branding for up-and-coming fashion labels and lifestyle brands.

5:30 – 6:45 PM CHEERS TO NEW CONNECTIONS: Exhibit Hall Happy Hour sponsored by 123RF.com Drinks, music, and fun are the best words to describe the exhibit hall happy hour. See you there!

6:45 – 7:45 PM RETAIL GENIUS: How to Start or Grow a Unique Biz, Passion, or Idea with Little to No Start-Up Money with Johnny Earle AKA Johnny Cupcakes HOW Design Live General Session I met Johnny Earle at last year’s conference in San Francisco. Beyond being a brilliant and hilarious person, Johnny will wow you with some magic and inspire you with creativity.

8:00 – 10:00 PM PASTA IN MY BELLY: Sportello, 348 Congress St. My team and I will be enjoying some fancy pasta at Sportello for dinner with a nice glass of wine.

Thursday, May 15

10:15 – 11:15 AM BETTER PITCHING, WITH SCIENCE: Selling Ideas with Sam Harrison, Author and Speaker In-House Management Conference Wherever you are in your career, a refresher on pitching and presenting is always useful. And I want to hear what Sam means by “building a missile defense system!”

4:30 – 5:30 PM THE METHOD BEHIND THE MADNESS:
 How to Design Sustainably with Deena Keller and Saskia Van Gendt, Captain Planet, Method Products The Dieline Conference Method is such a loveable brand, thanks to its humorous brand voice and its “green” philosophy. I’m looking forward to hearing how Deena and Saskia work to keep sustainability intrinsic to everything they do.

6:45 – 8:15 PM THE BEST OF THE BEST: The Dieline Awards 2014 Ceremony & Pop-up Exhibit See it here first! We will be announcing the winners of the fifth annual The Dieline Awards, for the world’s best consumer package design. Come meet the winners and take a look at their award-winning projects on full display, in a one-hour-only, not-to-be-missed pop-up exhibit!

9:00 – 11:30 PM PARTYING IS SUCH SWEET SORROW: Closing Party sponsored by Neenah Paper It’s time to celebrate another great conference, and my team and I will be letting loose!

Friday, May 16

8:30 – 9:30 AM MARKETERS ARE FROM MARS, DESIGNERS ARE FROM VENUS: Creative Strategy and the Business of Design
 with Douglas Davis, The Davis Group LLC & NYC College of Technology Creative Freelance Business Conference This should be an eye-opening look at bridging the divide between marketing-speak and design-speak.

11:00 AM – 11:30 PM General Session: A Celebration of Authenticity: What I Learned About Brand Minimalism with Andrew Gibbs HOW Design Live General Session Yup, that’s me! This is my totally shameless plug. I am truly honored to take the big stage just before the great Stefan Sagmeister. I’ll be sharing my personal journey to authenticity, and how I learned that brand minimalism is a celebration, not a cleanse. I’ll reference great brands that have gone minimal, some better than others. I’ll share what I learned when redesigning the identities for The Dieline and HOW Design Live. See you there!


#creativity #designinspiration #HOWDesignLIve2014 #packagedesign #AndrewGibbs #inspiration #events

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