• PrintMag

Appeal on Behalf of Bananas

By: Steven Heller | July 20, 2009

I used to say bananas were my favorite because they have … appeal. But after this film Bananas!* (not to be confused with Woody Allen’s comedy) about “what’s hidden under the pretty yellow skin,” bananas are beginning to look rather rotten. The film, by Fredrik Gertten, is about the global politics of food; specifically a legal battle against Dole for their use of a banned pesticide that was known to cause sterility.

Adam Eeuwens and Rebeca Mendez developed the visual identity (including the posters here) for this Swedish documentary. Eeuwens tells me: “Even before the movie premiered at the Los Angeles Film Festival, Dole Foods was trying everything to get the movie banned, including threats to sue the festival. They succeeded in getting the movie taken out of competition, but it got two screenings as ‘case study’ accompanied with a two-page disclaimer. Now Dole is suing the Swedish production company, the director, and its producer. It really is a big bully transnational corporation (mis)using the justice system to stifle free speech and hide a dirty truth. A grassroots movement is growing rapidly on Facebook, etc., and maybe the little asterisk we added to the movie title will become an engine for consumer awareness.”

For more information about screenings and other news related to the explosive film, go here. And for Mendez’s discussion about the identity, go here.