A festival that encourages design culture needs a branding system that speaks to the power of creative energy. Pràctica created the design and creative direction for this festival with a cheerful spirit in mind. The wide range of colors used throughout, paired with the dynamic typographical method, creates a vibrant, engaging, and utterly fabulous approach. I'd argue that you don't even have to go to the festival to be inspired; all you have to do is stare at the lovely branding.
Identity for Blanc!‘s 12th edition, a festival that fosters design culture with a very festive approach. This edition identity is inspired by kid's construction games, embracing the festival's didactic goals.
The "BLANC!" characters are made out of several modules that interact with the festival content, creating a flexible typographic language. Through the chromatic and typographic diversity we tackled the festival's joyful spirit.
Moreover, this 2020 edition was 100% online, therefore all the applications were digital; From social media assets to the audiovisual transmissions (streamings) of the event.
Project Credits
Creative Direction & Graphic Design by PràcticaMotion Design by GimmewingsMusic for titles by Facundo Capece
Website Code by Iago Barreiro