• PrintMag

Brand of the Day: Polaroid x Ridley Scott

Earlier this year, Polaroid shook things up with some fresh branding and a return to form—and today, they’re our Brand of the Day for their collaboration with Ridley Scott Creative Group.

Polaroid’s campaign “Forever Now” begins with a couple in quarantine, and quickly delves into the inner workings of an instant photograph, “drawing a parallel between human chemistry and the Polaroid film chemistry that occurs after each shot—and the magic that happens at the intersection of art and science.”

Check out the spot, directed by John Filipe of RSA Films Amsterdam, below.

As Polaroid writes, “Now more than ever it is easy to get lost in a world of digital distractions. The essence of Polaroid is an appreciation for what we have here and now.”

Production Credits: Client: Polaroid CEO: Oskar Smolokowski Global Creative Director: Ignasi Tudela Chief Design Officer: Ignacio Germade Global Brand Director: Ozlem Birkalan Copywriters: Kirsty Bennet, Sean Vij Photographers: Harriet Browse, Jessica Lopez Logo Animation Design: Woodwork Sr. Creative Producer: Sonja Prins Title Campaign: Forever Now

Concept: Ridley Scott Creative Group, Europe Managing Director: Ross Plummer Creative Director: John Filipe Copywriter: Thomas Walton Executive Producer: Pavel Ananich

Film Production: RSA Films Amsterdam Executive Producer: Pavel Ananich Producer: Yvonne Knook Director: John Filipe DP: Maxime Desmet Arthur Couvat

Offline: Splash Studios Editor: Rigel Kilston

Animation & VFX: Smoke & Mirrors / Ridley Scott Creative Group

Post Production: Smoke & Mirrors Global Creative Director: Kenn MacRae Producer: Lonneke Bertens / Phil Delaney

Flame Artist: James Mortner VFX Supervision: Kristaan Cain CG Look Development: Dimitar Kralev Grading: Mark Horrobin, Remi Lindenhovius

Music Company: Ben Lukas Boysen, Erased Tapes Music Track: Chemistry Composer/Sound Designer Ben Lukas Boysen Music Producer: Julie Blake Voice Over: Stephen Herchen, Polaroid Chief Technology Advisor Cast Lead: Lauren Visser, Arthur Couvat

#BrandoftheDay #Polaroid #RidleyScottGroup

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