Brand of the Day: Ruggli®, a Brand That Does Not Exist (Except in Posters)
We have a bit of a problem.
Our favorite new textile company, Ruggli® … does not actually exist.
As branding and communications designer Yianni Kouros writes:
RUGGLI® (not a registered company) started from the living room. Specifically, my living room. I spend roughly 3/4 of each day in lockdown working off the dining table. The other 1/4 from the couch. In front of the couch, is a rug.
“Wouldn’t it be cool to design a new rug?” I said in my head.
“Yes it would,” I replied.
Thus, RUGGLI® was born.
The results are equal parts conceptual hilarity and brilliant design. Ruggli® is part of a larger poster project that the Melbourne-based designer started in lockdown after his paid workload was majorly reduced. He designs posters for songs, albums, blank posters, and on and on—but it’s Ruggli® that has truly stolen our hearts.
A bit of the Ruggli® story follows below. Follow Kouros’ poster projects on Instagram for all the latest on our favorite brand that simply does not exist.