• PRINT

BrandBox: Cargo Cults and Culture

PRINTCast: The PRINT Podcast Studio is a curated collection of cutting-edge podcasts we love about design, creativity, branding, books, and further subjects afield. Soon, we’ll have a dedicated digital listening room. In the meantime, we present the latest episode of BrandBox, “a (playful and thoughtful) podcast on the strategies and effects of brands.”



On this episode of BrandBox, hosts Tom Guarriello and Mark Kingsley philosophically explore the phenomenon of "cargo cults"—"a particular form of magical thinking expressed through very elaborate real-world behavior"—and the ritualized practice of sympathetic magic in agencies and economics.



Show Notes

SVA Masters in Branding program // Music courtesy of Mikel Rouse // Dr. Tom Guarriello // Mark Kingsley

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