BrandBox: Cleverness, Clothes, and Fashion
A £500 digital “shirt.”
The return of vinyl pants.
With one existing only virtually, and the other existing basically forever, these are two seemingly disparate recent fashion stories.
So what ties them together—and what can we learn from it?
Soon, we’ll be launching an all-new initiative, the PRINT Podcast Studio, featuring cutting-edge shows we love.
As a preview of the programs we’ll be spotlighting, we present latest episode of BrandBox by Tom Guarriello and Mark Kingsley, “a (playful and thoughtful) podcast on the strategies and effects of brands.”
Here, the pair riffs on cleverness, clothes, and fashion.