BrandBox: The Rituals That (Used to) Keep Us Grounded
PRINTCast: The PRINT Podcast Studio is a curated collection of cutting-edge podcasts we love about design, creativity, branding, books, and further subjects afield. Soon, we’ll have a dedicated digital listening room. In the meantime, we present the latest episode of BrandBox, “a (playful and thoughtful) podcast on the strategies and effects of brands.”
Heading to work. Picking up a scone and coffee on the way in. Having your Monday morning all-staff meeting.
Ritual tends to reign supreme.
On this episode of BrandBox, hosts Tom Guarriello and Mark Kingsley explore the “the role of ritual in brands, brands' contributions to ritual—and the sense of groundedness that can be given through ritual and through routine.”
… And perhaps most notably: how we've become unmoored in an era of COVID-19 that lacks ritual.