It is not unusual for competing magazines to have the same cover stories. Circulation, after all, is like fighting a war. Nonetheless, the battles are fought in the strangest places. Take the annual duel between New York Magazine and Time Out New York: This and last week each have covers selling their popular “Cheap Eats” and “Eat Cheap” features. Interesting how the language of “cheap” is either a beautiful model with luscious lips or reference to mustard and ketchup (or is it catsup?). Oh, and plastic cutlery is pretty cheap too.
(Covers, from top, NY Mag: 2010, TONY: 2009, TONY: 2010, and inside illustration (NY Mag): 2008, LAMag: 2009)