Chrysler Takes on The Man of Steel
Apple took first place in 2011 and 2012 for the Brandcameo Awards, with products appearing in 42.5 percent of the top 40 U.S. box office hits. The placement, according to Front Row Analytics, was worth over $23 million. Second place was a three-way tie between Dell, Chevrolet and Ford with Cadillac, Coca-Cola and Mercedes-Benz coming in third. Automobile marketers have clearly seen major benefits from product placement in films and television.
In 2005, The Apprentice aired an episode that required two teams to create a marketing brochure for the 2006 Pontiac Solstice. During the episode, viewers were given first shot at pre-ordering the first 1000 Solstices by logging into a website and registering. They sold-out in 41 minutes.
Additionally, a specially designed RAM 1500 ‘Man of Steel’ Power Wagon, complete with the ‘S’ insignia inside and out, will go on tour around the U.S., then auctioned off for charity.
Steven Heller, contributing editor at Print magazine and former Art Director at The New York Times (33 years!), understands all too well how illustrators can affect brands. In Steve Heller Success Stories, Heller delivers a talk that not only inspires, it
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Chrysler has used design components in their entire RAM 1500 promotion – from the custom-designed ‘Man of Steel’ Power Wagon to the illustration ads by Shane Davis, the grass roots promotion across the U.S. and the television and online video ads. David Sherwin’s Success by Design was created as a reference guide of best practices in the industry, illustrated with witty custom artwork, photographs, and infographics that help to convey complex topics in an easy-to-understand way, uncovering the philosophies, tools and methods of today’s
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