• Steven Heller

For the Comfort of Sign-Writers and Artists

With progress comes a share of loss. Art supply stores still sell art supplies that were used centuries ago. But as professions like sign-writing become less or turn into fine art, the wonderful confections of the handmade craft turn into a digital field. This 1949 vintage catalog from Daily’s Perfect Stroke is just one of hundreds of jam-packed listings for everything from brush varieties to the perfect smock. Wouldn’t it be great if we all wore smocks again? I think I’ll start wearing the art director’s smock …

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#DailyHeller #Nostalgia #OldDesignTools #StevenHeller