If there were a word for upscale coziness, I'd use it to describe the aesthetic for the boutique hotel concept HotelWren. The illustrations used throughout the branding system are quirky yet make you feel welcome; they're like an old friend you haven't seen in years but instantly reconnect with. Combining the two typefaces paired with the lovely vivid blue makes for an exciting composition that invites you in.
Creative Director Spencer Woolcott has done a fabulous job with this conceptual identity, so much so that we're dreaming of the day we can visit Prague and stay in this boutique hotel.
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