• PrintMag

Creativity? There's an App for That!

Martha Stewart’s first creativity app brings paper crafting and design to the iPad. Developed in partnership with Happy, CraftStudio features Snapfish by HP as its exclusive launch sponsor and is now available in the App Store.

Happy, developers of interactive apps exclusively for iOS (co-founded by Nicholas Callaway and Ellen Johnston, originally of Callaway Digital Arts), say that CraftStudio brings the physical paper-crafting world of scrapbooking, memory-keeping, and photo-embellishment to life on the iPad: “the app allows crafters and non-crafters of all ages and skill levels to create and customize digital cards, invitations, thank-you notes, scrapbook pages, keepsakes, and more.” Using photos from their digital library, an array of colored and patterned “paper” backgrounds, stickers, stamps, glitter, textured borders, fonts, and punches, users can customize their designs for any occasion. And with Snapfish, creations can be uploaded for professional printing.

  1. Instructional how-to videos featuring tips from Martha Stewart.

  2. Ability to share creations digitally via email, Facebook, and Twitter.

  3. Ability to create high-quality prints at home using AirPrint technology.

  4. Ability to upload designs to Snapfish for professional printing via online-to-retail or mail-order – perfect for holiday cards, save-the-dates, invitations, and announcements.

  5. Photo Library integration that allows users to import photos directly from the iPad and save designs back to Photos.

  6. An extensive assortment of colored and patterned “paper” backgrounds, stickers, stamps, glitter, textured borders, fonts, and punches inspired by the Martha Stewart Crafts product line.

  7. Four introductory themed bundles: Everyday, Birthday Party, Doily Lace, and Nature.

  8. Five additional themed bundles of punches, papers, stickers, and glitter available via In-App Purchase featuring seasonal and occasional motifs: Elegant Celebrations, Spring, Outdoors, Vacation Adventure, and Summer Fun.

  9. Galleries of inspiring designs created by the editors at Martha Stewart Living.

. For more Steven Heller, don’t miss his upcoming DesignCast, “Researching Design History: From a Personal Perspective,” streaming live on Wednesday, June 27.

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