• Steven Heller

Decoration Is Not A Four Letter Word

The D Word is bothersome to a few, but design is often largely about decoration. This unique 1928 volume Talens, which is a textbook on making decorative design for fabric and textiles was illustrated by J. Van Lerven from the school of Art and Design in Arnhem, with text by C. Vakahuizen Van Den Brink from Utrecht.

If some of these patterns are reminiscent of the work of Hendrikus Theodorus Wijdeveld, whose Wendigen magazine was the flagship of Dutch modernism, it is because of the emphasis on rectilinear design and the multiplicity of color. Of course, this is not pure modernism in the De Stijl manner, but a hybrid that includes more flowing shapes and vibrant colors, putting it into the art moderne camp. Published in French, it obviously had an impact on French Art Deco as well.

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