• PrintMag

Design Classics: The Dutch Police Identity and Striping

A recent trip to Amsterdam has confirmed one more reason why the Dutch rule: They have the coolest police cars in the world.


In a 1996 article in Graphis, studio founder Gert Dumbar mentioned a few of the unexpected benefits of the design:

Through our new striping, police vehicles have become much more visible. People see them everywhere. So even when there’s less surveillance, the public still think there’s more! The visibility of the police has increased and people feel safer – now that’s efficiency!

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