Design is Everywhere: The Magic of Toymaking, From Concept to Playtime

PRINTCast: The PRINT Podcast Studio is a curated collection of cutting-edge podcasts we love about design, creativity, branding, books, and further subjects afield. Soon, we’ll have a dedicated digital listening room. In the meantime, we present Design Museum’s Design is Everywhere, hosted by Sam Aquillano and Liz Pawlak—a “podcast featuring stories of people and organizations using design to make an impact and change the world.”

The latest episode (No. 36): “The Magic of Toymaking: From Concept to Playtime.

Here’s more from the Design is Everywhere team:

What makes a toy design memorable, fun and interactive?

In this episode, Sam is joined by Mike Hoeting, president of Bang Zoom Design, to learn how toy designers generate new ideas to create a product that is fun and imaginative. Mike explains how he discovered toy design in college after a childhood of loving toys. Later on in the show, Sam and Mike interview Rinn Hirotsu, a product designer at Hasbro. Together, they discuss the magic of toy design, Rinn’s work with Mr. Potato Head and nerf, and the process of generating and completing their ideas with a team.