Designer of the Week: Brittany Schade
Here, we feature some of Schade’s best work, which ranges from mobile product design to brand identity design. Join us at HOW Design Live in San Francisco, where Schade will present “User Experience Methods for Design with Empathy,” and where you’ll find many more detailed sessions on UX and interaction design. Don’t miss registering by the Early-Bird Deadline on September 3 to save $200.
Name: Brittany Schade
Location: Bellingham, WA
Design school attended: Florida Atlantic University, BFA and MFA
How would you describe your work? My work ranges from mobile product design to identity design. Typographically speaking my work is mostly witty, retro, and minimal. My interaction work is approached with strategic and efficient thinking and is propelled with emotional design theory.
Where do you find inspiration? Reading articles about new technology and approaches triggers new streams of thought and allows me to think fresh and alternatively. Visually I get inspired from scouring Dribbble, seeing the work that my students are doing, and looking at craft beer labels [Editor’s Note: Psst! Scroll down for details on the coolest beer labels book around!].
Who are some of your favorite designers or artists? At the top of the list are Aaron Draplin and Karim Zariffa because of their abilities to take risk.
Do you have a favorite among all the projects you’ve worked on? My favorite project was an installation I designed in grad school. I wanted to express the sentiment of digital messages in a physical space. So I created a “wall” of conversations between me and my family using vinyl wallpaper and bold typography. It was large and completely ridiculous.
Is there a project that stands out to you as having been the biggest challenge of your career so far? I recently finished a project with a startup company called Switch. It is a job discovery platform that works much like Tinder does, swiping right or left on jobs. As with most startups I was the only designer on the team for six months and was challenged to create a product from scratch that emulated our vision through the beta launch.
What do you hope to accomplish in the future? I’d like to continue speaking at conferences and events [Editor’s Note: Don’t miss Schade’s session at HOW Design Live 2016!]], I enjoy teaching and meeting talented people. Perhaps write a textbook one day—I think there is a great need for more design education books.
What’s your best advice for designers today? Be fearless. Take the risk—every time.
By Daniel Bellon & Steven Speeg
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You like exploring real examples of package design
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Foreword by Greg Koch, CEO & Co-Founder of Stone Brewing Co.
Packaging design examples from craft & small breweries from around the world