Designer of the Week: Jieyi Lee
Before PRINT went on hiatus in 2019 and relaunched as a fully independent media brand, we long featured a Designer of the Week—a creative doing new and noteworthy work, selected from across a variety of disciplines, from graphic design to illustration to environmental work, architecture and all roads in between.
Now, we’re excited to announce that we’re bringing Designer of the Week back!
First up: Jieyi Lee, an LA-based motion designer with Open Road who has also worked with 72andSunny, Facebook, Roger.TV and others.
Most recently, Lee created the graphics around the release of the film Enola Holmes, out today on Netflix.
(Want to be featured as PRINT’s Designer of the Week? For consideration, submit a portfolio link to us here with “DoTW” in the email subject line.)
Design school attended:
Otis College of Art and Design
How would you describe your work? I am a designer in the entertainment marketing industry. My work encompasses logo design, promo packages, illustration and graphics in trailers for broadcast, theatrical and streaming services.
Where do you find inspiration? I find inspiration from fashion and brand photography, plants and architecture design. I also frequent websites like Behance and find inspiration in accounts that I follow across the web. Keeping your mind connected to the world is very important for a digital artist.
Who are some of your favorite designers or artists? I'm inspired by Justin Harder, Colin Hesterly, Alan Torres, Wendy Park … there are just so many!
Do you have a favorite project from among all the ones you’ve worked on? My favorite project is definitely Enola Holmes. This is a major upcoming Netflix film campaign that I worked on at Open Road Entertainment. When I first read the brief, I was very excited about the concept and possibilities to flex my artistic muscles for such a fun film. I really enjoyed brainstorming and exploring creative concepts for the film’s logo that would be used in the promotional trailer.
What has been the most challenging project you’ve worked on so far? The CBS ALL ACCESS brand reel for [the] event Upfront. I had a difficult time since it was not only a design-heavy project, but also came with technical challenges. We had to use a particular effect on the software; at that time it was my first project at Open Road, and I had to adjust to only designing in After Effects instead of using Photoshop like I always do. Fortunately, my college helped me with in-person tutorial lessons. I was able to deliver my shot before the deadline.
What do you hope to accomplish in the future?
I hope to establish myself as a world-recognized designer and animator. I plan to specialize in illustration and design unique brands, where I will direct and create truly unique content and video for both film and commercial industries.
What’s your best advice for designers today?
Don’t be afraid to fail when you are still young. Early on, I spent too much time trying to solve a problem by myself because I was too shy and embarrassed to ask others for help and advice. I learned from my sweet co-workers that everyone is here to help. For a project to come together, be beautiful and complete, teamwork is absolutely essential. Be nice to people, be a good team player, and the world might return the favor.