Designer of the Week: Lian Benoit
Montreal-based Designer of the Week Lian Benoit works as both a freelance graphic designer and as an art director and designer at N/A, a marketing agency that practices what the founders call “Good Marketing.” Which is to say that their goal is to “connect people and brands in ways that affect positive social change.”
Name: Lian Benoit, art director & graphic designer (freelance and at N/A)
Location: Montréal, Canada
Design school attended: Concordia University, design program
How would you describe your work?
Raw and straightforward. I always try to go for the unexpected.
Where do you find inspiration?
In literally anything and everything I see around me. My Instagram shows that pretty well.
Who are some of your favorite designers or artists?
Jon Rafman, Dom Sebastian and Bruno Zhu. All amazing and inspiring guys!
Do you have a favorite among all the projects you’ve worked on?
SANDE Swimwear, one of my latest projects! It was great because I was able to really help the brand come alive by creating the branding identity from scratch, as well as art directing the photoshoot for the e-com and lookbook.
Is there a project that stands out to you as having been the biggest challenge of your career so far?
Being part of the team at SID LEE that worked on the North Face Summit Series campaign and lookbook was a pretty intense process and a huge learning experience. A lot of hard work but totally worth it, and I’m very happy with the result!
What do you hope to accomplish in the future?
I want to keep doing projects striving for change to make the world better, collaborate with as many people as I can, and always learn more and push boundaries.
What’s your best advice for designers today?
Get out there, work your ass off and don’t be afraid to defend your work. 😉