• Steven Heller

Designers Who Played With Colored Paper

Flip through any graphic arts trade magazine or design journal and it’s impossible to miss the heavy paper insert ads for variously colored papers. Many of them over the decades have been opportunities for designer-artists to spread and flap their creative wings. Here are two by mid-century modernists Leo Lionni and George Guisti from the 1950s that couldn’t help but be attention grabbers. Matisse would have been proud.


Leo Lionni color paper ad insert

Leo Lionni



capturing moods with the Du Pont Color Council, colored paper

Capturing moods with the Du Pont Color Council.



George Guisti, colored paper

George Guisti



Color at New York and Penn, pulp and paper manufacturers. colored paper

Color at New York and Penn, pulp and paper manufacturers.


Competition for Designers Enter your poster designs in the HOW Poster Design Competition and Awards today.


#GeorgeGuisti #ColoredPaper #DailyHeller #StevenHeller #LeoLionni

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