• Steven Heller

Designing With Heart

“The heart is a very, very resilient little muscle. It really is,” said Woody Allen’s character in Hannah and Her Sisters.

Heart: Anatomy, Function and Diseases (Dell, 1962) was part of a unique series of “Visual” books illustrated by leading designers. This one, illustrated by George Giusti, is comprised of his abstract and representational symbolic imagery that brings into view for the layman the power and importance of this “resilient little muscle.”

As Dell itself noted: “This launching of the international VISUAL series signals a new era in the world of books and ideas.” It goes beyond the conventional textbook, probing a theme of “universal interest through the eyes of a creative artist working in collaboration with an eminent authority”—in this case, Dr. Rudolf Hoffmann, M.D. It is a study of the structure, function and, yes, malfunctioning of the prime human organ.

The series was conceived and edited in Europe by Frédéric Ditis, with Heiri Steiner as artistic consultant. It lasted for four volumes, of which this was the last.

The 2017 PRINT RDA: Enter Now!

Enter the most respected competition in graphic design—now open to both pros and students—for a chance to have your work published, win a pass to HOW Design Live, and more. 2017 Judges: Aaron Draplin / Jessica Hische / Pum Lefebure / Ellen LuptonEddie OparaPaula Scher. Student work judges: PRINT editorial & creative director Debbie Millman and PRINT editor-in-chief Zachary Petit.

Draplin image: Leah Nash. Hische: Helena Price. Lupton: Michelle Qureshi. Scher: Ian Roberts.

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