• Zachary Petit

Escaping to the Skies With “Airline Visual Identity 1945–1975”

The world may be grounded, but we’re happily dreaming of departures with the new collector’s edition of Airline Visual Identity 1945–1975.


The large-format book from Callisto Publishers captures air travel in some of its most romantic eras via the industry’s most outstanding commercial art.


There are vintage ads, chapters devoted to each major airline and their identities, commentary about how the industry and its related media have evolved—and it’s all wrapped up in a hand-crafted case with a metal cover paying homage to the aluminum alloys of 1960s jet manufacturing. (Moreover, the technical side of the overall production is on point; the book utilizes 17 colors, five varnishes, as well as foil printing and embossing.)



With work by Massimo Vignelli, Mary Wells Lawrence, Saul Bass, Ivan Chermayeff and more, it’s a book we’re delighted to escape into in this most landlocked era.


Check out a medley of the ads featured inside below. And to order a copy, go here.














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