• Steven Heller

Every Picture Tells a Story Don’t It

Rod Stewart sang:

Paris was a place you could hide away if you felt you didn’t fit in French police wouldn’t give me no peace They claimed I was a nasty person Down along the Left Bank minding my own Was knocked down by a human stampede Got arrested for inciting a peaceful riot when all I wanted was a cup of tea I was accused I moved on

(Every Picture Tells A Story lyrics © EMI Music Publishing, Warner/Chappell Music, Inc.)


Paris is also a place that tells many pictorial stories. Visit the landmark bookinistes, the old and used booksellers parked on the left and right banks of the Seine, and you’ll find stories galore in each and every piece they have for sale. Here are a few I found:


This brilliant advertising blotter for a store specializing in children’s clothes was

produced in the 1930s when teenagers wore miniaturized adult garb.

This card reveals the energy (and the typographic wit) it took to appeal to the clientele.



She dances the rites of Spring. Or is it Fall? Whatever, the montage of lighter than air gestures is typical of the fare in Paris magazines.



One of the most important French weeklies was VU (see or saw), but J’ai Vu (I saw)

came first with its photomontages that cleverly juxtaposed celebrities and world

leaders (here Roosevelt and Wilson the two great warring progressives in 1916

American electoral politics).



Entertainment was as essential to France as it was to America. And American entertainment – in this case recordings – were marketed to the adoring French public. And don’t you love the type?



Paris, like New York, is a city of many people and many peoples’ wonderful graphic delights.

Here an Indian tin sign for milling machines has a French look for added eye catching appeal.


Steven Heller’s Evolution of Design Learn even more about the history of design and feed your intellectual curiosity with Steven Heller’s Evolution of Design. Covering everything from clip art to monkeys, this new download includes the best of your favorite writer’s columns


#bookinistes #DailyHeller #paris #StevenHeller


About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →

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