• Steven Heller

Everything is Designed (Redux)

Here is another in this occasional series of quotidian things – indeed all things – that are designed. Beauty is in the eye . . . The patina of age somehow transcends the ham-fisted commercialism. This wonderfully named Adjusta Cap, still used today by all the professions and jobs listed, suggests that the manufacturer understood that design – in some fashion – would make Adjusta Cap more appealing than other industrial adjustable-one-size-fits-all-head apparel.


In addition to defining status and position, these caps were designed to protect the consumer from various nasties. But the symbolic significance and functional resonance of hats (the politics of hats) is for another post.





Resources Recommended by Imprint

  1. Get Inspired: Color Inspirations

  2. Creative Workshop, filled with 80 Brainstorming Challenges

  3. Get an inside look at logo design from Chermayeff & Geismar

  4. Design TV: Improve your design skills with help from experts in the design industry.

#branding #DailyHeller #StevenHeller


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About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →

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