• PrintMag

Favorite Name for 2010

There are about a million Famous Ray’s Pizzas, well the latest copycat name is Bespoke. The word refers to “custom made” clothing where the buyer has total control over the fabric used, the features and fit, and the way the garment should be made. It was popularized by the savvy Savile Row tailors in London. But now the term is used for all sorts of specialty goods.

Just recently I found Bespoke Press, Bespoke Stationery, Bespoke Chocolates (which are superb, above), Bespoke Education (tutoring), Bespoke Cycles (get the double entendre?), Bespoke Cuisine, and even Nike Bespoke (sneakers). There must be others. Or have I bespoke to soon?

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