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Fight Talk: A WWII Poster Campaign

The Second World War saw the participation of countless corporations steering and converting their talents and resources toward the war effort. At the end of the war, many of these corporations took advantage of their contributions to produce promotional pieces that highlighted their involvement. For instance, the Chrysler Corporation published a four-volume set of small books describing how the company converted its factories into munitions and supply sources for everything from bullets to radar.


This article reproduces the contents of a book published by the General Cable Corporation that reflects on the WWII poster campaign they produced from 1942–1945. This series of graphics promoted such issues as conservation/recycling, safety, thorough job performance, and security. The closing section of the publication has sepia photographic montages showing GCC plants and staff, and presents the achievements and awards received by the company and its employees.



Wrap-around cover illustration by early Timely (Marvel) Comics artist Carl T. Pfeufer. Pfeufer was one of the original artists on Bill Everett's creation, "The Sub-Mariner."



The front and back inside boards/covers have illustrations of the 8 GCC plants across the country.


The advertisement below was produced in 1938 and appears to be a source of inspiration for the poster series. The original painting by Stevan Dohanos was presented to FDR in 1943.


Stevan Dohanos, August 1938




The poster campaign begins below. Wherever possible, I’ve tried to include the artist/illustrator’s name below the image.


Will B. Johnstone (http://www.marx-brothers.org/marxology/willb.htm), February 1942



February 1942



February 1942



Ronald McKenzie, February 1942



Ronald McKenzie, April 1942. (Both the McKenzie posters appear to use the same male character. I wonder if he used himself as a model.)



May 1942



June 1942



C. C. Beall, November 1942



December 1942



February 1943



March 1943



April 1943



May 1943



June 1943



July 1943



C. C. Beall, July 1943



August 1943



September 1943



October 1943



November 1943



January 1944



John Clymer, February 1944



March 1944



July 1944



Pat Holbrooke, September 1944



November 1944



C. C. Beall, November 1944



March 1944



April 1944



April 1944



May 1944



May 1944



June 1944



June 1944


























. You might also enjoy Alex W. White’s Advertising Design and Typography, available at MyDesignShop.com.

#GeneralCableCorporationWWII #CCBeall #1943 #SubMariner #USArmy #RonaldMcKenzie #redcross #Marvelcomics #StevanDohanos #WillBJohnstone #PatHolbrooke #1942 #USNavy #1938 #1945 #CarlTPfeufer #1944 #JohnClymer #military #FDR

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