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Le sac Français

Le sac (the bag) has long been a popular venue for commercial advertising in la belle France. Not so different from here, except le sac Françias has more Je ne sais pas ce que. Because of primitive printing techniques, most looked pretty rudimentary. But they have a certain a raw quality that might be called beautiful functional design tactility. Here are a few I picked up on the streets of Paris.


#DailyHeller #lesac #StevenHeller #vernaculardesign

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PRINT (founded 1940) is where creative people gather to inspire and build design dialogue. Perpetually curious about everything design, we report on, curate and celebrate visual culture, the makers of that culture and the expression of graphic design in all its forms and mediums.  

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