• PrintMag

Who Put the Play in Display

The postwar years saw the greatest increase in personal wealth for certain classes in America. The commercial class bought and the manufacturing class made whatever they wanted. Meanwhile, the industrial display class produced dioramas and point-of-purchase displays designed to draw these frenzied consumers into the stores and showrooms. Gardner Displays of Pittsburgh, Pa., published this snazzy catalog to show what they were able to do—hypnotizing through design.

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#DailyHeller #Displaydesign #PointofPurchase #StevenHeller