• Chloe Gordon

Get Hooked On RILO's Branding By Firmalt Agency

Firmalt is a Mexico-based branding agency that has challenged the world of fishing through the identity of RILO, a Largemouth Bass stock and distribution company. Throughout the branding system, you'll find bold sans-serif fonts, bright nature-inspired colors, and textures that mimic patterns you'll find when out on the water. The pops of orange and green are unexpected but somehow work seamlessly together. The logo is loosely based on two fish's shape to make up the letter "R," proving that every tiny detail is inspired by the very thing that makes this company what it is.


RILO's identity is truly pushing the limits due to its finely balancing of professionalism and lively energy.

Rilo is a Largemouth Bass stock and distribution company that knows and respects nature.


Largemouth Bass fishing is one of the most exhilarating and popular outside sports in the world. Known to be one of the toughest fish to catch, its species is strong, feisty, and never backs down. To be a true angler, you have to be quick, fearless and prepared to capture what is yours. Rilo offers the opportunity to step up to the challenge and become a professional angler on your own ranch.


For the brand, we had to design an active identity that matched the wild spirit of LMB. We created an exciting yet professional brand that is ready to challenge the world of fishing.

Project Credits

Firmalt Agency

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