• PrintMag

Ginger Spice


What made certain images appeal to consumers back in the nascent days of branding? The answer would confound. There was little or no market testing. It came down to the preferences — and talents — of the printer or advertising firm. There is no accountin’ for taste. While this ginger ale may have had a nice kick, the mascot left something to be desired.

#branding #DailyHeller #StevenHeller #vintagegraphics

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