• Chloe Gordon

Gula Is For Sinners


Gula is a cheeky Australian-based catering company with funky branding to match. Argentinian designer Sofia Noceti has created an identity that is chock full of humor and grit balanced carefully with sophistication and class. The hand-drawn illustrations are the perfect complement to the retro fonts used throughout. And can we talk about the color palette? From salmony pink to citrus yellow to asparagus-y green, I'm drooling.

If Gula is for sinners, sign me right up.

Gula is all things guilty and wickedly delicious, since we are sinners and we do it right.


Our food and drinks are based on the knowledge we have acquired throughout our travels; debaucherous late nights involving many beers, often a dance floor and topping it off with slurping up bowls of noodles in dirty back streets. But it is also derived from technique, simplicity, study and experimentation.

Gula was born to fill the gap in Sydneys catering and private chef for-hire industry, by creating a balance between quality food and a personalised service, cutting out the middleman.

Project Credits:

Creative Direction & Graphic design & Illustration: Sofia Noceti

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