• Steven Heller

Lubalin As American As The 4th Of July

Herb Lubalin was known for lighting typographic fireworks. They weren’t always lighting up the sky through pyrotechnics, but they always illuminated the imagination. On this 4th of July, we present a booklet of doodles based on Lubalin’s swash logo/letterhead, conceived and designed by his colleague Ernie Smith, as an invitation to an exhibition at the Composing Room Gallery as a little reminder of Herb Lubalin Inc. work. Happy holiday.



Ernie Smith.


Ruffins Taback.


Ernie Smith.


Tony Saris.


Ruffins-Taback.


Ruffins-Taback.


Lowell Bodger.


Daniel Schwartz.


Ernie Smith.


Tony Saris.


Barry Geller.


Arnold Arlow.


#HerbLubalin

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