Lubalin As American As The 4th Of July

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Herb Lubalin was known for lighting typographic fireworks. They weren’t always lighting up the sky through pyrotechnics, but they always illuminated the imagination. On this 4th of July, we present a booklet of doodles based on Lubalin’s swash logo/letterhead, conceived and designed by his colleague Ernie Smith, as an invitation to an exhibition at the Composing Room Gallery as a little reminder of Herb Lubalin Inc. work. Happy holiday.

Herb Lubalin cover
Herb Lubalin
Herb Lubalin is known for his typographic fireworks.

Ernie Smith.

Ruffins Taback.

Ruffins Taback.

Ernie Smith.

Ernie Smith.

Tony Saris.

Tony Saris.

Herb Lubalin is known for his typographic fireworks.

Ruffins-Taback.

Herb Lubalin is known for his typographic fireworks.

Ruffins-Taback.

Herb Lubalin is known for his typographic fireworks.

Lowell Bodger.

Daniel Schwartz.

Daniel Schwartz.

Ernie Smith.

Ernie Smith.

Tony Saris.

Tony Saris.

Barry Geller.

Barry Geller.

Arnold Arlow.

Arnold Arlow.

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