• August Heffner

Alfred Hitchcock: Typography & Fashion

After reading Print’s “Back Issue” article in the June issue about an Alfred Hitchcock piece from 1977, I started looking for more evidence of Hitchcock’s art director/advertising eye. It wasn’t long before I stumbled upon the 1000 Frames of Hitchcock Wiki, an incredible undertaking by “Davey P.,” a library systems manager who reduced all Hitchcock’s films down to just 1000 frames.


I began combing each film for great typography and traditional print design. I’ve always known Hitchcock’s title sequences were great, but each piece of ephemera and signage spanning over 40 years of films reveal a typographic treasure. But then, my eye started wandering and I began scanning for one of typography’s closest relatives: fashion.


Fashion design and typography both serve an incredibly practical need while indulging in beauty, style, and a reflection of our society. I’m beginning to believe you can’t have one without the other. Below is some great type and clothing from a bunch of Hitchcock films, but there are thousands more frames. Let me know what you find …















#Hitchcock


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About August Heffner

August Heffner is a graphic designer, art director, educator and illustrator. He was born in an antique store in St. Louis, MO and moved to New York City to work for his design heroes Matteo Bologna and Stephen Doyle. For awhile he worked for a really, really big branding firm. He is now a design manager at The Museum of Modern Art, the art director of Diner Journal as well as an illustrator and educator.

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