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How Can Empathy Be Used as a Tool for Designers?​

PRINTCast: The PRINT Podcast Studio is a curated collection of cutting-edge podcasts we love about design, creativity, branding, books, and further subjects afield. Soon, we’ll have a dedicated digital listening room. In the meantime, we present Design Museum’s Design is Everywhere, hosted by Sam Aquillano and Liz Pawlak—a “podcast featuring stories of people and organizations using design to make an impact and change the world.”


Image courtesy of Optum

The latest episode (No. 47): “Research-Fueled Design Insights.”


Here’s more from the Design is Everywhere team:


In this episode, Sam is joined by Renae Geraci, who currently leads the Research & Operations team for Autodesk’s Architecture, Engineering & Construction Design Group, to learn how research builds understanding of users’ needs. Renae talks about what led her to research and how user research is used. Later on in the show, they are joined by Jen Shaffer, the director of user experience at Optum. Jen wrote an article for the Design Museum’s magazine titled “UnitedHealth Group and Optum Emphasize the Care in Healthcare.” Together, they chat about how designers use empathy as a tool in design and creating user personas.



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