I Now Pronounce You
By: Steven Heller | June 11, 2010
Advertising causes and beliefs on clothing goes back to the earliest ritualistic garments in which signs and symbols branded the wearer. And since we’re talking history, T-shirts didn’t exist before World War I (invented by the British army, don’t you know?). But now T-shirts are possibly the most ubiquitous means of projecting any public message.
The latest is “With Marriage and Justice for All,” a shirt produced by Paradoxy Products, an entrepreneurial firm that was started by Daniel Young. “We follow the classic precepts of good design – innovative concepts, ingenious use of materials, simplicity of form and operation, and, above all, connections to deep and beneficial philosophical principles,” Young reports.