IMANEO's Branding Is Architecturally Sound and Very Approachable
Studio Bingo, based in Paris, has created the identity for IMANEO, the company working to improve access to Euro-Mediterranean architectural heritage relying on digital tools. You'll find a strong emphasis on blue, green, and yellow tones throughout the system, which acts as a perfectly colorful yet straightforward backdrop to the designs. The custom font was created to purposefully turns the Arabic alphabet into the Latin alphabet by keeping the letters soft to mimic Arabic calligraphy. The identity is bold and architectural but somehow still extremely approachable due to the lightheartedness of the color palette throughout.