• Steven Heller

Insides Out

Bayer pharmaceutical products have a way of getting under the skin. Sometimes literally, sometimes artfully. This delightful, if eerie, promotional piece for Italian Bayer products from the 1940s is a rather graphic depiction of how its famous pain relievers get to the heart, soul and veins of human suffering. In fact, it is a highly ambitious piece of product advertising. Although arguably too much information, it’s hard not to uncover every layer searching for the human (with emphasis on man) essence.

Show your in-house clients that you’re an industry leader. Enter to win the HOW In-House Design Awards by 7/5.



#DailyHeller #HumanAnatomy #StevenHeller #Bayer #vintageads

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