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Insides Out

Bayer pharmaceutical products have a way of getting under the skin. Sometimes literally, sometimes artfully. This delightful, if eerie, promotional piece for Italian Bayer products from the 1940s is a rather graphic depiction of how its famous pain relievers get to the heart, soul and veins of human suffering. In fact, it is a highly ambitious piece of product advertising. Although arguably too much information, it’s hard not to uncover every layer searching for the human (with emphasis on man) essence.

Show your in-house clients that you’re an industry leader. Enter to win the HOW In-House Design Awards by 7/5.

#DailyHeller #HumanAnatomy #StevenHeller #Bayer #vintageads



PRINT (founded 1940) is where creative people gather to inspire and build design dialogue. Perpetually curious about everything design, we report on, curate and celebrate visual culture, the makers of that culture and the expression of graphic design in all its forms and mediums.  


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