• PrintMag

Irma Boom Designs a New Logo and House Style for the Rijksmuseum

Amsterdam’s Rijksmuseum is nearing the end of a decade-long renovation and restoration project by the Spanish architects Cruz y Ortiz. As a prelude to its reopening next April, the museum has just unveiled its new logo, designed by Irma Boom. “My starting point was the fact that the Rijksmuseum is a national museum with international appeal,” Boom said in a press release. “The design is clear and powerful and anchors the museum in the present.”

It is certainly has a more contemporary feeling than the museum’s previous logo, which was designed by Studio Dumbar around 1980:

The updated logo is part of a revamped house style for the museum, also designed by Boom. It includes a new color palette based on highlights of the museum’s collection, as well as a typeface called Rijksmuseum, by Paul van der Laan of the foundry Bold Monday.

You can see a little of Van der Laan’s typeface and some samples of the new color palette in the collateral materials below.

Update: The folks at That New Design Smell suggest reading this Wikipedia entry on the IJ diagraph in Dutch—and it is, indeed, useful background for anyone wondering about the IJ treatment in Boom’s logo.

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