• PrintMag

Eye-Tail-Yin Design Purgatory

Italian graphic design comes in many shades of strange. There’s the Avant Garde, including the Italian Futurists who sought to upend the established design aesthetic by basing much of its look on the remnants of vintage newspaper and book typography, like the famous Soffici cover (below, top) that I happened to find in one of the few remaining old bookstores in Rome. And the word-as-picture/picture-as-sound-image that Soffici included in this book as an advertisement (below, middle), and the masthead for the Fascist newspaper (below, bottom) with its neo-classical/baroque illustrative typographic-Novocento style. These are the kind of eclectic artifacts that are getting harder and harder to find in the new digital purgatory.

HOW’s In-House Design Awards—Deadline TODAY! HOW’s In-House Design Awards recognize the best creative work produced by designers doing in-house work for corporations, associations and organizations. From corporate identity, sales collateral, point-of-purchase displays, employee communication, membership materials and more, this premiere awards program shines a spotlight on an under-represented segment of the design industry. 

#DailyHeller #Italiandesign #StevenHeller



PRINT (founded 1940) is where creative people gather to inspire and build design dialogue. Perpetually curious about everything design, we report on, curate and celebrate visual culture, the makers of that culture and the expression of graphic design in all its forms and mediums.  


Keep up with all things PRINT by

subscribing to our e-newsletters now!


For general questions about PRINT or PRINT Holdings, LLC contact: info@printmag.com

  • Instagram
  • YouTube
  • Twitter
  • Facebook