• PrintMag

Itsy Bitsy Posters

The term “Poster Stamp” is a contradiction. But semantics aside (and later it was also called “Product Stamp”), what began as a means to earn greater printing revenues became a popular collectible. This fact increased its value as an advertising vehicle. A wide range of products and messages were promoted on these perforated manifesti. Everything from shoe manufacturers to travel agents. The aesthetic quality was surprisingly high because many of the stamps began in a more monumental form – and often by known artists. But there was another plus: Even trite ideas were made special. By miniaturizing the image the most cliched image was curiously transformed. Tiny veils a lot of sins.

Stickers today have replaced the stamp. But the concept is the same. Make a startling graphic that comes into the home in the most itsy bitsy way.

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