Add Water and Talent
You may have seen the recent bubbly ad campaign in magazines with the alluring headline “Learn Graphic Design Fast.” At first glance I wondered whether it was the equivalent of the traffic sign, “Slow Children Crossing.” Maybe there should be a comma somewhere.
The ad for Shillington College in Sydney, Melbourne, Brisbane, London, Manchester and now New York, has been causing some consternation in the blogosphere: Here are a few responses from a blog in the UK:
“This really pisses me off. This sort of thing damages our industry. This gives the impression that Graphic Design is nothing more than a set of rules, or a program to master, devoid of all meaning beyond eye candy. What this course won’t teach you, is how to think!” “This sort of thing adds weight to the argument heard all the time from clients who just don’t see the value or artistry in design, very often we’re seen purely as people who know how to use a Mac…” “For me the heading just says it all. “learn graphic design FAST”, this will probably lead to “design me a logo FAST”, “build me a website FAST”, “do me a poster FAST”…”
But here’s what Shillington has to say:
“World class education needn’t take forever. It should be well planned, continually adapted to the times and presented by passionate professionals. That’s what happens at Shillington College and we have the records to prove it.”
And here is word from an alumna:
“I have now finished the course in London, UK. You can take the course here or in Manchester, and they have just finished setting up a school in New York. Of course you can opt to study in Australia where Shillington has a great reputation, but the course content is the same and its the portfolio you end up with that will get you a job.”
Look here for student work and be the judge:
“The success of Shillington College is the student’s ability to complete briefs that are relevant to current industry standards.”
The proof is in the pudding, as they say. Will this instant education ultimately value or devalue graphic design? Is this Just Add Water method a good way of cooking up new graphic designers? Or is adding talent the secret ingredient?