Even Downtown Shopping Districts Need Redesigns Too: Just Ask Finland's Kaivopiha
Kaivopiha has been re-designed by Ulla Lesevic and Kuudes. The downtown shopping district needed a revamp due to its lacking of individuality and character. The new identity is bold, colorful and emphasizes the modern shopping area's unique characteristics. The striking illustrations used throughout the branding system add an exciting splash of texture and personality that the brand needed.