• PrintMag

Amsterdam’s Curly Letters

Venice has stencil, London has Gill Sans and Amsterdam has what locals refer to as “Krulletters”—highly ornamented script painted with a brush, “whose history is closely linked to Amsterdam’s traditional cafes and bars (known as ‘brown bars’),” writes Ramiro Espinoza, who with Rob Becker created Der Amsterdamse Krulletter: The Curly Letter of Amsterdam (Lecturis, Eindhoven). This informative bilingual (Dutch/English) volume is devoted to the indigenous sign lettering through generous assortments of velvety black-and-white photographs by Espinoza chronicling the ubiquity of the curvaceous script.

Despite its ubiquity, Espinoza writes, “One of the biggest obstacles [for] sign painters trying to paint Amsterdamse Krulletters is the absence of any printed example that consistently displays all the letters. With the model presented here [above] we tried to fill this gap by offering a guide to those who wish to continue the tradition.” And what a legacy there is, rooted in Italian scripts but with “diverse origins” that “come together to give shape to a new form of expression with its own unique characteristics.” Order the book here.

Print’s Regional Design Annual 2015: Enter Today! The 2015 Regional Design Annual is still open—but only until May 15. Don’t miss your chance to have your work reviewed by the best minds in design today and to be spotlighted in our most popular issue of the year—the industry’s most prestigious and well-respected annual.

#Amsterdam #DailyHeller #Krulletter #StevenHeller



PRINT (founded 1940) is where creative people gather to inspire and build design dialogue. Perpetually curious about everything design, we report on, curate and celebrate visual culture, the makers of that culture and the expression of graphic design in all its forms and mediums.  


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